Privacy Policy for Group Health Savings Genius
Last Updated: August 27, 2025
At Group Health Savings Genius, we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy outlines how we collect, use, share, and protect your data when you interact with our Facebook page, engage with our advertisements, or use our services through Meta platforms (including Facebook, Instagram, and Messenger). This policy applies to all visitors, users, and customers who interact with our page or ads, including those participating in lead generation campaigns.
Who We Are Group Health Savings Genius provides solutions to help businesses manage employee benefits efficiently. Our legal name is Group Health Savings Genius, and we are based at 7930 Clyo Road, Centerville, OH, 45459. You can contact us at:
We act as the data controller for personal information collected through our Facebook page and related ads, meaning we are responsible for ensuring your data is handled in compliance with applicable laws.
Information We Collect
We may collect the following types of personal information when you interact with our Facebook page, click on our ads, fill out lead forms, or engage with us via Messenger or other Meta platforms
Information You Provide Directly:
Contact Details: Name, email address, phone number, or mailing address provided through lead forms, inquiries, or sign-ups for newsletters or promotions.
Custom Responses: Answers to questions in our lead generation forms, such as preferences for business or benefit solutions.
Messages: Information you share when contacting us via Facebook Messenger or comments on our posts.
Automatically Collected Information:
Usage Data: Information about your interactions with our page or ads, such as clicks, views, or time spent on content, collected via Meta’s Page Insights or ad analytics.
Device Information: IP address, browser type, device type, or operating system, collected through Meta’s tracking tools or cookies.
Cookies and Tracking: We may use cookies or similar technologies for analytics and ad retargeting, as permitted by Meta’s platform and applicable laws.
Information from Meta:
Profile Data: Basic details from your public Facebook profile (e.g., name, profile picture) when you engage with our page or ads.
Page Insights: Aggregated, anonymized data about how users interact with our page, provided by Meta to help us improve our content and services.
We collect only the information necessary to fulfill the purposes outlined below, adhering to the principle of data minimization.
How We Use Your Information
We use your personal information to provide, improve, and promote our services in the following ways:
Service Delivery: To respond to inquiries, process lead form submissions, or provide information about our business solutions.
Marketing and Advertising: To send you personalized emails, newsletters, or promotions about our services, including retargeting ads to users who have engaged with our brand.
Analytics and Improvement: To analyze how users interact with our page and ads, using Meta’s Page Insights or other tools, to enhance our content and user experience.
Customer Support: To address your questions or concerns submitted via Messenger, comments, or email.
Legal Compliance: To comply with applicable laws, such as GDPR, CCPA, or PIPEDA, and to meet Meta’s advertising policy requirements.
All data processing is based on a lawful basis, such as your consent, our legitimate business interests, or compliance with legal obligations.
How We Share Your Information
We may share your personal information with third parties under the following circumstances:
Service Providers:
We work with trusted third parties, such as email marketing platforms (e.g., Mailchimp), analytics providers, or payment processors, to deliver our services and analyze user engagement. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
Meta Platforms:
When you interact with our ads or lead forms, Meta processes certain data as a joint controller under GDPR. Meta’s responsibilities are outlined in their Page Insights Controller Addendum. We ensure our use of Meta’s tools complies with their policies.
Legal Obligations:
We may disclose your information if required by law, such as in response to a court order, subpoena, or regulatory request.
Business Transfers:
In the event of a merger, acquisition, or sale of assets, your information may be transferred to a successor entity, with safeguards to maintain your privacy.
We do not sell your personal information to third parties for their own marketing purposes.
Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
Access: Request a copy of the personal data we hold about you.
Correction: Ask us to correct inaccurate or incomplete information.
Deletion: Request the deletion of your personal data, subject to legal retention requirements.
Objection or Restriction: Object to or restrict certain types of data processing, such as marketing communications.
Data Portability: Request your data in a structured, machine-readable format.
Withdraw Consent: Revoke consent for data processing at any time, where applicable.
To exercise these rights, contact us at [email protected]. We will respond within the timeframes required by law (e.g., 30 days under GDPR or CCPA). You can also manage your data preferences through your Facebook account settings, such as opting out of personalized ads or reviewing Off-Facebook Activity.
Cookies and Tracking Technologies
We use cookies and similar technologies, such as Meta’s Pixel, to enhance your experience and deliver targeted ads. These tools help us understand user behavior and measure ad performance. You can control cookie settings through your browser or Meta’s ad preferences. If you’re in the EU, we obtain your consent for non-essential cookies in compliance with the ePrivacy Directive.
Data Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. These include encryption, secure servers, and restricted access to data. However, no system is completely secure, and we cannot guarantee absolute security.
Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. For example:
Lead form data is kept for up to 2 years to follow up on inquiries, unless you request deletion.
Analytics data is retained in aggregated form for up to 3 years to improve our services.
Data required for legal compliance is retained as mandated by applicable regulations.
When data is no longer needed, we securely delete or anonymize it.
Children’s Privacy
Our services are not directed to individuals under 13. We do not knowingly collect personal information from children. If you believe we have collected data from a child under 13, please contact us immediately so we can take appropriate action.
Third-Party Links
Our ads or page may link to external websites, such as our main website or partner platforms. We are not responsible for the privacy practices of these third parties. Please review their privacy policies before sharing information.
Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting an updated version on our Facebook page or via email. The “Last Updated” date at the top indicates when the policy was last revised.
